Master's Degree Program in Marketing (2021)

Semester

Marketing Major
- Customer Focused Management
  - Management by Experiments (2)
- Marketing Study Project
  - Relevance of Marketing for Business (2)
  - Marketing Research Workshop (0)
- Current Challenges in Digital Marketing
  - Current Challenges in Digital Marketing I (4)
  - Current Challenges in Digital Marketing II (4)
  - Current Challenges in Digital Marketing III (4)
  - Current Challenges in Digital Marketing IV (4)
  - Current Challenges in Digital Marketing V (4)
- Marketing for a Better World
  - Marketing for a Better World I (4)
  - Marketing for a Better World II (4)
  - Marketing for a Better World III (4)
  - Marketing for a Better World IV (4)
  - Marketing for a Better World V (4)
- Advanced Topics in Marketing
  - Advanced Topics in Marketing I (9)
  - Advanced Topics in Marketing II (9)
  - Advanced Topics in Marketing III (9)
  - Advanced Topics in Marketing IV (9)
  - Advanced Topics in Marketing V (9)

Additional links:

Current Challenges in Digital Marketing I

4 courses in Winter 2025/2026 found

1242

PI
2

Growth Hacking
Kaiser U., Koßmann J.

9 appointments from 10/10/25 to 12/05/25

This class is only offered in winter semesters.

1453

PI
2

Customer Experience Management
Zaghlol N.

7 appointments from 12/19/25 to 01/30/26

This class is only offered in winter semesters.<br>

1720

PI
2

Social Media Marketing
Phieler U.

7 appointments from 10/02/25 to 11/27/25

This class is only offered in winter semesters.

2674

PI
2

Search Engine Marketing and AI-Driven Search
Reisenbichler M.

5 appointments from 11/07/25 to 12/12/25

Die Lehrveranstaltung wird nur im Wintersemester angeboten.