Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Business Software Skills

5 courses in Winter 2025/2026 found

1427

PI
2

Excel and Business Intelligence A
Baier R.

5 appointments from 11/24/25 to 01/23/26

This class is only offered in winter semesters.

1428

PI
2

Excel and Business Intelligence B
Baier R.

5 appointments from 11/27/25 to 01/22/26

This class is only offered in winter semesters.

1627

PI
2

From Database to Dashboard - SQL and Power BI
Ada S.

8 appointments from 12/02/25 to 01/29/26

This class is only offered in winter semesters.

1742

PI
2

Digital Content Creation
Bartenstein R.

5 appointments from 11/03/25 to 12/01/25

This class is only offered in winter semesters.

2020

PI
2

Generative AI
Chaudhuri S.

5 appointments from 11/07/25 to 12/05/25

This class is only offered in winter semesters.