Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Marketing Analytics

2 courses in Winter 2025/2026 found

0491

PI
3

Marketing Analytics A
Wlömert N.

12 appointments from 09/29/25 to 12/16/25

This class is only offered in winter semesters.

0555

PI
3

Marketing Analytics B
Wlömert N.

12 appointments from 10/01/25 to 12/16/25

This class is only offered in winter semesters.