Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Digital Marketing

2 courses in Winter 2025/2026 found

1440

PI
2

Digital Marketing A
Abou Nabout N., Hösl S., Konecny N., Reissigl A., Wittmann B.

11 appointments from 11/26/25 to 01/28/26

This class is only offered in winter semesters.

1441

PI
2

Digital Marketing B
Abou Nabout N., Hösl S., Konecny N., Reissigl A., Wittmann B.

11 appointments from 11/26/25 to 01/28/26

This class is only offered in winter semesters.