Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Global Marketing Strategy

2 courses in Winter 2025/2026 found

0556

PI
2

Global Marketing Strategy A
Lüdicke M.

7 appointments from 10/01/25 to 11/20/25

This class is only offered in winter semesters.

0557

PI
2

Global Marketing Strategy B
Lüdicke M.

7 appointments from 10/02/25 to 11/20/25

This class is only offered in winter semesters.