Broadly, this practitioner course focuses on the economic value of the sports business industry and international business opportunities within this industry. Within this industry, courses may focus on different aspects and challenges at the intersection of business management and sports. In the past, courses have, for example, international sponsoring, social media or digitalization.

The course is held in cooperation with Außenwirtschaft Austria, students work in groups on real-life consulting projects under the joint supervision of academic partners and practitioners. Group work is supported by theory inputs from academic instructors and a series of guest speakers. Students are given access to the network of RISM and Außenwirtschaft Österreich for their data collection. At the end of the course, students present their work to partners.

Within this course students will:

·       learn to analyze internationalization opportunities in sports business;

·       learn to provide recommendations for the internationalization sports business;

·       learn to analyze international competition in the industry;

Deliverables for all groups:

1.     Final Report & Presentation  (40 min)     (60%)

2.     Participation in class  & coachings   (20%)

3.     Sportsbusiness Blog   (15%)

• 1 page summary analytical task
• 1 page summary creative task

4.     Social Media Pitch for your Project     (5%)

• 1 LinkedIn post