Syllabus
Registration via LPIS
Day | Date | Time | Room |
---|---|---|---|
Tuesday | 10/14/25 | 02:00 PM - 06:00 PM | TC.2.01 |
Tuesday | 10/21/25 | 02:00 PM - 06:00 PM | D3.0.218 |
Tuesday | 10/28/25 | 02:00 PM - 06:00 PM | Online-Einheit |
Tuesday | 11/11/25 | 02:00 PM - 06:00 PM | TC.2.01 |
Tuesday | 12/02/25 | 02:00 PM - 06:00 PM | Online-Einheit |
Tuesday | 12/16/25 | 02:00 PM - 06:30 PM | EA.5.040 |
This course focuses on strategic market analysis in an emerging market. It is conducted in collaboration with our corporate partner, Österreichische Post AG, which is exploring new international opportunities in e-commerce and last-mile logistics. The course centers around evaluating the attractiveness of a specific market – with a focus on key dimensions such as market size, growth drivers, customer and competitor landscape, regulatory conditions, and barriers to entry. The findings will support Österreichische Post AG in shaping its international business development strategy.
Each student team will conduct in-depth research to formulate actionable strategic recommendations. Teams will present their intermediate findings and final conclusions to the corporate partner and faculty in presentations.
Tentative schedule:
- Lecture: Course and project introduction with Österreichische Post AG [in-person]
- Skill session [in-person]
- Coaching session [online]
- Mid-term presentation [in-person]
- Coaching session [online]
- Final presentation [in-person]
By the end of this course, students will have:
- developed a strategic toolkit to analyze complex, real-life market entry opportunities
- applied theoretical frameworks to aspects of market attractiveness and feasibility
- learned how to structure their storyline for C-level management
- improved their presentation and project management skills
Students will be able to:
- critically assess business opportunities and logically structure their investment hypotheses
- organize teamwork and structure their workload
- improve their communication and presentation skills in front of a corporate partner
- convincingly and coherently pitch their recommendations in a practitioner-oriented and professional manner
Students have to attend at least 80% of the scheduled sessions in order to meet the attendance requirements. However, there is a compulsory attendance for sessions 1,2, 4, and 6. Further, it is not possible to collect participation points in case of absence.
Classes will be interactive. The course will be taught in a blended format (lectures and presentations are in-person, coaching sessions are online). The principal teaching methods used will be lectures, group presentations, discussions and coaching with feedback for the groups.
The course grade will be determined as follows:
- Participation (20%)
- Mid Term Presentation (30%)
- Final Presentation (40%)
- Peer Rating (10%)
As a basic principle, all members of a group receive one grade for the group work. I expect that each group member contributes equally to the project work. The peer-rating is included in the assessment of the individual performance.
Prerequisites for WU students: completed course 1 (Foundations) and course 2 (Applications). The course is open to all exchange students with an interest in international business.
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