In the age of globalization, the success of organizations depends on their capacity to navigate a culturally diverse world. The course provides students with theoretical concepts of culture, with models of intercultural communication and accounts of cultural diversity within business settings. Case studies are used to show what characterizes intercultural business communication at the interpersonal, organizational and societal levels. In doing so, the course addresses the challenges and opportunities arising from these intercultural business environments and familiarizes students with different tools/instruments to manage them in practice.

On successful completion of the course, students will:

1) be able to explain why culture is a multi-layered and dynamic concept

2) be able to identify the complex processes underlying intercultural communication

3) be aware of the opportunities and challenges of intercultural communication in organizational contexts

4) be able to make culturally sensitive decisions in organizational communication.

at least 70% attendance

• lecture style input (theoretical concepts)
• problem-based learning
• group work
• simulations and games
• group discussions
• case studies

1) individual assignmenet (50 %): reading & reflection assignmenet

2) Group assignment (50 %): case study & production of a video presentation & peer-to-peer review

Grades will be based on the final score, as follows: 100-90%: excellent (1); 89-80 %: good (2);  79-70%: satisfactory (3); 69-60%: sufficient (4); <59% fail (5)

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.

by e-mail